NORTAG Outdoor Clothing
Student Project - Corporate Design 1
Nortag is a Canadian outdoor adventure clothing and gear retail store.
The owners, Evelyn and Adam Reid, are couple from northern Ontario. They are both enthusiastic about outdoor activities such as hiking, camping, canoeing, bird watching, skiing, skating, snowmobiling, etc.
The company wants to highlight that they own a Canadian retail store.
This project was about creating a brand based on eco-friendly materials, offering various holidays, and providing advice on gear. I created tags, bags, boxes, the exterior building sign, and snowboards for store.
Nortag's brand concept is 'Explore the North". The brand identity is cool, elegant, clean and dynamic.
