BLACK RIVER JUICES
Student Project - Packaging Design
Black River Juice is a Canadian brand of juices made from 100% natural fruit. As well as sourcing many of the fruits from Ontario, the company also presses and packs all of the juices and spritzers on site as well. The company wants to highlight that they are a Canadian-based company and their juices are made from real fruits.
This project was about redesigning Black River's label. I created three labels for one-litter bottles, each featuring a different flavour, such as pineapple, apple, and pear.
Black River's brand concept is 'fresh from the farm'.
The brand identity is cool, fresh, minimalist, bright, and clean.
